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To improve your quality of life and be happier, get out of the grip of cognitive biases!

What is a cognitive bias?

Cognitive bias is a mechanism of thought that causes an alteration in judgment; it is a deviation in the cognitive processing of information. Cognitive bias influences our choices, particularly when we have to manage a large amount of information or when time is limited. It is a form of dysfunction in reasoning.

We will go through 4 main biases and see what impacts they can have on your quality of life, your decisions, your results and your happiness.

1. Confirmation bias

Confirmation bias is the very common tendency to seek out and consider only information that confirms our beliefs and to ignore or discredit information that contradicts them.

In short: we believe what we want to believe.

Impact: decrease in the scope of considerations, very present in fixed mindset profiles. This bias contributes to overconfidence in personal beliefs. It prevents objective decisions from being made and does not leave room for other possibilities. It blocks communication and exchanges, and prevents the development of solutions.

On the other hand, this bias participates in a human need that is security. To reassure ourselves with a certain belief and to avoid a loss of control with a contrary belief or one that would challenge our thought patterns.

If we were to free ourselves from it: a broader and more global vision of possibilities, learning new skills, better decision making with more information and bases for reflection.


2. Correlation bias

It is a cognitive bias that consists in imagining a link between two events or two types of events when there is none, or in exaggerating this link. In any case, this link is not validated by any scientific study.

Example: astrological sign and personality, taking a placebo drug and feeling better, my parents are fat so I will be fat, he is colored so he is a drug dealer...

Impact: Prevents the possibility of getting a real idea of the situation, tendency to define personality traits, not to embark on certain projects, to build a false personality, to take as truth unverified facts.

If we were to free ourselves from them: this would allow you to experiment, to know yourself better, to cross new paths and barriers. To question your beliefs, your education, your potential.


3. The illusory truth effect

The more something is repeated, the more we believe it. This is the ravages of the media, for example. By dint of being exposed to the same messages, the same slogans, they become a truth.

Impact: loss of personal reflection, decision blocks, personal choices directed by this repeated information. Modification of our frame of reference, our beliefs and our vision of the world.

If we were to free ourselves from it: open our minds to the possibilities that are available to us, regain our full decision-making power.


4. Authority bias

Authority bias is the tendency to overestimate the value of the opinion of a person we consider to be an authority on a given subject: parents, authorities, superiors, doctors, scientists... We instinctively and unconsciously attribute a high degree of power to the opinion of an authority figure, a leader or an expert in a field.

Impact: not being able to express oneself or share one's opinion, not taking the advice of "non-authority" people. Loss of personal identity, self-esteem and confidence, depending on our level of expertise. May be related to impostor syndrome.

If we were to free ourselves from it: to be able to take our place, to improve our creativity, to share more richly and diversely. Allow to meet new people who will bring us a lot.

Here are 4, among dozens, that can already change your perception of reality and allow you to redefine the information you receive.

Remember that these cognitive biases are omnipresent and that we are subjected to them from childhood. It is therefore not always easy to identify them and become aware of them. To help you, when you are faced with information and you are going to make a decision, ask yourself on what basis you are acting. Does it come from yourself, from your beliefs or from an external influence?

In our coaching, we help you define your operating modes and improve your responses to situations.

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